A Casa Vermelha is a branding concept for a small guesthouse located on the Camino de Santiago in Oporto. The visual identity reflects the minimalist and welcoming nature of the establishment. Minimalist Design: A clean and uncluttered aesthetic that complements the simplicity of the guesthouse. Warm Color Palette: Earthy tones like terracotta, olive green, and deep red to create a welcoming and inviting atmosphere. Typography: A handwritten or vintage-inspired font to add a touch of authenticity and warmth. Symbolic Imagery: Incorporate elements such as walking sticks, scallop shells, and the Camino's distinctive yellow arrows to signify the guesthouse's connection to the pilgrimage route. The branding should convey a sense of peace, hospitality, and spiritual connection. A Casa Vermelha should be seen as a welcoming oasis for pilgrims on their journey.